The Back Story: Billboards

  • According to our Airport Director, the deal will provide 55% of the signs’ advertising revenues directly to our Airport — or an estimated $4.5 million — to pay for critical Airport operations and to reduce fees.
  • The company will also have to plant 215 new trees in tree-deprived neighborhoods — a 5:1 replacement ratio — and to pay to water and maintain the trees for three years, to compensate for the 43 trees they’ll tear down.
  • Many other changes were made to address environmental concerns raised by an environmental impact report, including the requirement that the digital displays use 100% GHG-free electricity (by subscribing to a “Total Green” account with San Jose Clean Energy).
  • While one news account raised concerns about privacy-invading technology that could track drivers, the Council required (and Clear Channel readily committed) that no sensors, cameras, or other devices could be associated with the billboards to track anyone.

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